Healthcare Marketing Conferences & Webinars

Upcoming

The Ultimate Guide to Organizing your Hospital Marketing Efforts

New England Society for Healthcare Communications
July 27, 2017
Webinar

Presentation by: Sharon Lawless, & Kayla Germain
Background Info:White paper

 

Looking forward/Looking Back: Marketing Forecasts Fulfilled and the Road Ahead

Modern Healthcare’s Strategic Marketing Conference
November 7, 2017
The Krimpton Gray
Chicago, IL

Moderator: Mark Shipley
Background Info: White paper, Tool

 

NESHCo Lamplighter Awards

Judge: Creative Director, Sara Tack

 

Past

The Ultimate Guide to Organizing your Hospital Marketing Efforts

DTC Hospital Marketing National
June 5-6, 2017
The Crowne Plaza
Atlanta, GA

Presentation by: Dave Vener, Sharon Lawless, & Kayla Germain
Background Info:White paper

 

The Ultimate Guide to Organizing your Hospital Marketing Efforts

Oregon Medical Association
Presentation & workshop
October 4, 2016
Portland, Oregon

Presented by: Dave Vener
Background Info:White paper, Tool

 

Healthcare Marketing Trends

MedStar Washington Hospital Center
Planning Session
August 18, 2016
Washington D.C.

Presented by: Dave Vener
Background Info: White paper

 

Healthcare Marketing Trends

DTC Hospital Marketing National
June 7-8, 2016
The Crowne Plaza
Atlanta, GA

Background Info: White paper
Presented by: Dave Vener

 

Rekindling the faith: How to realign your organization with the community

DTC Hospital Marketing National
June 23-24, 2016
Andaz Hotel
San Diego, CA

Background Info: WhitepaperTool
Presented by: Todd Blackinton & Mark Shipley

 

2016 Healthcare Marketing Trends

Market Insights Consumer Collaborative
December 9-10, 2015
Santa Monica, CA

Background Info: White paper
Presented by: Dave Vener

 

KEYNOTE: 2016 Healthcare Marketing Trends

Ragan’s Healthcare Communicators Conference
October 1, 2015
Johns Hopkins Medicine
Baltimore, MD

Background Info: White paper
Presented by: Dave Vener

 

Creating Innovative, Engaging and Sharable Content

World Congress Hospital Marketing Conference
September 1, 2015
Boston, MA

Presented by: William Van SlykeMark Shipley , & Dave Vener

How To Uncover Your Brand Pillars In 60 Minutes

Health IT Marketing & PR Conference
May 7, 2015
Las Vegas, NV

Presented by: Dave Vener & Mark Shipley

 

Need a speaker?

Interested in having one of our team speak at your conference, event or corporate retreat? Schedule a phone consultation.

More presentation topics

The ultimate guide to organizing your hospital marketing efforts
A workshop to help hospital marketers create a plan to gain control over their brand messaging, manage long and short-term goals and keep track of KPIs.

Rekindling the faith: How to realign your organization with the community
Learn how a state-of-the-art healthcare organization humbled itself to regain the trust of the community.

When perception doesn’t equal reality: How to reposition your hospital as the preferred choice
Discover how a small hospital system changed the conversation by repositioning itself as a leader in healthcare reform.

How to emerge from the shadows of larger academic medical centers
Learn how to stand out from competitors who have superior clinical reputations.

4 Steps to a successful hospital brand
Four steps to identify an organization’s unique point of difference, as well as how to communicate it to internal and external audiences and sustain the brand’s integrity over its serviceable lifespan.

Content Marketing for Information-Hungry Patients
How hospitals and physician practices can use inbound marketing techniques to engage patients and provide a depth of content that traditional marketing doesn’t allow.

Using Organizational Alignment to Improve the Patient Experience
How hospitals and physician practices can use marketing to help define and communicate the organization’s mission so every member of the healthcare team understands their role in keeping the brand promise.

Engaging Four Different Generations of Healthcare Consumers
How each generation of healthcare consumers makes their purchase decisions, and the strategies and tactics that hospital and physician practice marketers can use to engage each segment of the healthcare audience.

Digital Strategy: The New Media Paradigm
How to embrace digital media for a more fully integrated strategy, more sophisticated implementation and greater success than ever before.

The Anatomy of a Successful Healthcare Marketing Website
From Googling symptoms for self-diagnosis to asking friends for physician referrals on social media, healthcare and the web have never been more integrated. Learn how to build a web strategy to attract e-patients and manage your online reputation.

How to Be Competitive in Retail Healthcare
How to be proactive in your approach to increased competition, including local pharmacies and retailers now offering primary and urgent care services. Learn the pros and cons of nontraditional providers and how to strengthen your care network to remain competitive.