2017 Hospital Marketing Trends

UPDATE – 2018 Trends playbook available for download

The 2018 Healthcare Marketing Trends Playbook is available! It goes a step further than previous years, including ways to leverage each trend for quick wins and impactful, lasting influence on your organization. It also includes examples from leading marketers who are leveraging trends for maximum impact.

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Shifting gears for the evolving world of healthcare

With population health and high-deductible health insurance plans at the forefront of care, organizations will benefit from providing a more proactive and personalized patient experience. Hospitals and health systems that gain the attention of niche audiences and help patients make healthier choices will outsmart the competition in 2017.

Read “2017 Hospital Marketing Trends” to learn about the top 10 trends that will shape your budget planning for the coming year, including:

  • Voice command search
  • The patient experience
  • Digital advertising 3.0

Click here to download the white paper “2017 Hospital Marketing Trends”.