Healthcare Marketing Conferences & Webinars
Upcoming
HANYS Annual Membership Conference
June 27-29, 2018
Saratoga Hilton
Saratoga Spring, NY
Breakout Session Speaker: Mark Shipley
Background Info: Case Study Presentation
Past
SUMMIT 2017: Keep Calm and Climb On
New York State Rehabilitation Association’s 2017 Summit
September 27-28, 2017
Saratoga Hilton
Saratoga Springs, NY
Panelist: Kayla Germain
Looking forward/Looking Back: Marketing Forecasts Fulfilled and the Road Ahead
Modern Healthcare’s Strategic Marketing Conference
November 7, 2017
The Krimpton Gray
Chicago, IL
Moderator: Mark Shipley
Background Info: White paper, Tool
NESHCo Lamplighter Awards
Judge: Creative Director, Sara Tack
The Ultimate Guide to Organizing your Hospital Marketing Efforts
New England Society for Healthcare Communications
July 27, 2017
Webinar
Presentation by: Sharon Lawless, & Kayla Germain
Background Info: White paper
The Ultimate Guide to Organizing your Hospital Marketing Efforts
DTC Hospital Marketing National
June 5-6, 2017
The Crowne Plaza
Atlanta, GA
Presentation by: Dave Vener, Sharon Lawless, & Kayla Germain
Background Info: White paper
The Ultimate Guide to Organizing your Hospital Marketing Efforts
Oregon Medical Association
Presentation & workshop
October 4, 2016
Portland, Oregon
Presented by: Dave Vener
Background Info: White paper, Tool
Healthcare Marketing Trends
MedStar Washington Hospital Center
Planning Session
August 18, 2016
Washington D.C.
Presented by: Dave Vener
Background Info: White paper
Healthcare Marketing Trends
DTC Hospital Marketing National
June 7-8, 2016
The Crowne Plaza
Atlanta, GA
Background Info: White paper
Presented by: Dave Vener
Rekindling the faith: How to realign your organization with the community
DTC Hospital Marketing National
June 23-24, 2016
Andaz Hotel
San Diego, CA
Background Info: Whitepaper & Tool
Presented by: Todd Blackinton & Mark Shipley
2016 Healthcare Marketing Trends
Market Insights Consumer Collaborative
December 9-10, 2015
Santa Monica, CA
Background Info: White paper
Presented by: Dave Vener
KEYNOTE: 2016 Healthcare Marketing Trends
Ragan’s Healthcare Communicators Conference
October 1, 2015
Johns Hopkins Medicine
Baltimore, MD
Background Info: White paper
Presented by: Dave Vener
Creating Innovative, Engaging and Sharable Content
World Congress Hospital Marketing Conference
September 1, 2015
Boston, MA
Presented by: William Van Slyke, Mark Shipley , & Dave Vener
How To Uncover Your Brand Pillars In 60 Minutes
Health IT Marketing & PR Conference
May 7, 2015
Las Vegas, NV
Presented by: Dave Vener & Mark Shipley
Need a speaker?
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More presentation topics
The ultimate guide to organizing your hospital marketing efforts
A workshop to help hospital marketers create a plan to gain control over their brand messaging, manage long and short-term goals and keep track of KPIs.
Rekindling the faith: How to realign your organization with the community
Learn how a state-of-the-art healthcare organization humbled itself to regain the trust of the community.
When perception doesn’t equal reality: How to reposition your hospital as the preferred choice
Discover how a small hospital system changed the conversation by repositioning itself as a leader in healthcare reform.
How to emerge from the shadows of larger academic medical centers
Learn how to stand out from competitors who have superior clinical reputations.
4 Steps to a successful hospital brand
Four steps to identify an organization’s unique point of difference, as well as how to communicate it to internal and external audiences and sustain the brand’s integrity over its serviceable lifespan.
Content Marketing for Information-Hungry Patients
How hospitals and physician practices can use inbound marketing techniques to engage patients and provide a depth of content that traditional marketing doesn’t allow.
Using Organizational Alignment to Improve the Patient Experience
How hospitals and physician practices can use marketing to help define and communicate the organization’s mission so every member of the healthcare team understands their role in keeping the brand promise.
Engaging Four Different Generations of Healthcare Consumers
How each generation of healthcare consumers makes their purchase decisions, and the strategies and tactics that hospital and physician practice marketers can use to engage each segment of the healthcare audience.
Digital Strategy: The New Media Paradigm
How to embrace digital media for a more fully integrated strategy, more sophisticated implementation and greater success than ever before.
The Anatomy of a Successful Healthcare Marketing Website
From Googling symptoms for self-diagnosis to asking friends for physician referrals on social media, healthcare and the web have never been more integrated. Learn how to build a web strategy to attract e-patients and manage your online reputation.
How to Be Competitive in Retail Healthcare
How to be proactive in your approach to increased competition, including local pharmacies and retailers now offering primary and urgent care services. Learn the pros and cons of nontraditional providers and how to strengthen your care network to remain competitive.