What to look for when hiring a healthcare marketing agency

Versatility and integrity are essential qualities in a hospital marketing partner

When partnering with a marketing agency, it’s important to pick a group with a varied skill set. You want an agency that offers a mix of paid, earned and owned media solutions so it can tailor marketing plans to your hospital’s specific needs, rather than trying to fix your problems with the one service they offer. Healthcare marketing is not a one size fits all solution; it requires individualized research and planning.

It’s also important to find a group of creatives with varied backgrounds. Different experiences from different clients and industries will spur new and innovative ideas to help differentiate your healthcare organization from competitors.

Lastly, an agency with integrity will tell you what you need to hear and back up its suggestions with research and reasoning. When spending a large portion of your budget on an outside partner, it’s important for you to be able to trust them completely.