White Papers

The How-To Guide for Brand Building

A step-by-step process for healthcare marketers

Twenty-eight years of healthcare marketing has taught us that a differentiating, relevant, and inspiring brand makes every marketing effort more effective. Read our new white paper to learn our step-by-step process for branding and positioning hospitals, physician practices, and healthcare provider networks.

“The How-to Guide for Brand Building” outlines how to:

  • Analyze your brand, competitors, and audience;
  • Identify your brand position, core values, and creative direction;
  • Communicate your brand position; and
  • Establish systems to manage and sustain your brand position.

Click here to download the white paper “The How-To Guide for Brand Building”. Or dig deeper into the new realities of the ever-changing marketing world with the healthcare marketing book, “In Search of Good Medicine,” written by our very own, Mark Shipley.