The Hospital Marketing Priority Star

How to prioritize your hospital marketing goals in three simple steps

Every day you are faced with decisions that can impact the course of your organization. However, figuring out which hospital marketing goals take precedence isn’t always clear. Should you build brand awareness or drive volume to service lines? Should you launch a campaign or recruit new physicians? The key is learning how to prioritize.

We have a foolproof exercise that can help hospitals and health systems prioritize goals systematically. The Priority Star is a method for assigning which projects to tackle first and defining what success looks like. Use this tool to create a marketing plan with realistic goals and clearly defined metrics. Start today.