Protocol #2: Marketing in the hospital environment

Latest issue reports on owned media

Extra, extra! Read all about it! The new issue of Protocol: The Marketing Report for Hospital CEOs and Physicians Practice Administrators, is now available at www.smithandjones.com. In this edition we will be discussing owned media in hospital environments.

Topics include:

• Exploiting hospital facilities and physical assets to engage internal audiences
• Striking a balance between environmental design and marketing messages
• Delivering targeted content with a lasting return on investment

Read the new issue of Protocol: The Marketing Report for Hospital CEOs and Physicians Practice Administrators here and subscribe to receive upcoming editions by email.