Four Physician Personality Types and How to Manage Them

How to work with doctors and build the best relationships

If you’ve been in hospital marketing for long, you’ve probably had some tough conversations with physicians. At best, these conversations help you identify who wields the real power in the relationship (hint: it’s not you). At worst, they’ve made you wonder about your job security. Physicians are human, just like you and me. If you can appeal to their interests and goals, you’ll find a much more willing partner.

This infographic breaks down the four main physician personality types that we’ve encountered over the past 30 years. You’ll learn how to spot them, and simple steps you can take to build great relationships with each type.