Leadership guides health services marketing success

CEO vision provides a compass for marketing strategy

Hospital CEOs can learn a lesson in leadership from the late Steve Jobs, co-founder and CEO of Apple Inc. His vision for the company served as a guide for making tough strategic and tactical decisions. Sure, people laughed when he introduced the iPod. They made jokes suggesting the iPad was a feminine hygiene product. But with such a clear mission, he pursued his vision with confidence and built one of the great corporate success stories of our time.


As a hospital CEO, you have a lot to think about. The ability to articulate what makes your organization different simplifies your job in many ways. It helps your people understand where the hospital is headed and what they need to do to get there. It guides and informs your decision making. And above all, your vision and leadership help keep your marketing efforts on strategy so your organization can reach its goals.

Learn more in our white paper, The Hospital CEO’s Role in Supporting Marketing Goals.