The Hospital CEO’s Role in Supporting Marketing Goals

How Vision & Leadership Align Staff to the Brand Promise

Now more than ever, hospitals need to provide positive experiences that will make patients and doctors want to come back. Strong leadership can inspire and unify an organization’s staff to deliver great customer experiences. It’s important for hospital executives to support and advance the organization’s competitive position, and align their staff to a shared mission.

In this white paper, we’ll review the following:

  • The CEO’s to-do list for hospital marketing;
  • How to translate the mission for stakeholders; and
  • The importance of educating staff and physicians.

Click here to download the white paper “The Hospital CEO’s Role in Supporting Marketing Goals”. Or dig deeper into the new realities of the ever-changing marketing world with the healthcare marketing book, “In Search of Good Medicine,” written by our very own, Mark Shipley.