Question Mark: How can healthcare organizations use location-based advertising in their marketing?
Mark Shipley answers your healthcare marketing queries
Q: How can healthcare organizations use location-based advertising in their marketing?
A: Organizations can use it to advertise within a physical location just about everywhere to target anyone
Today’s question is: how can healthcare organizations use location-based advertising in their marketing? Location-based advertising is a relatively new technology and its most commonly known as geo-fencing or geo-conquesting. And what it means is that you can find a physical location and you can draw a radius around that location, and you can advertise just within that physical location. For instance, if you’re marketing sports medicine or orthopedics you might want to geo-conquest or geo-fence around parks, rec fields or gyms because that’s where active people who often get hurt, can be found.
Another way you can use geo-conquesting is to target the customers of your competitors. And lastly, if you happen to be trying to recruit physicians or nurses, you can geo-conquest around nursing schools or medical schools and target the students that are in those locations. The cool thing about location based advertising is that you can use it virtually anywhere to target just about anyone.
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