Protocol examines the Socialization of Healthcare
New report outlines strategies and tools for social channels
A few months ago the Smith & Jones team was brainstorming topics for Protocol, the marketing report for hospital executives and practice administrators. Someone threw out the term ‘socializing medicine.’ We laughed and then we started talking about it; before long, we had a solid outline for an issue of Protocol.
No, we’re not socialists. We’re talking social media, social networks and social channels as they relate to today’s healthcare environment. The influence of social media is well documented on our website; from its applications for healthcare marketing to its impact on the care decisions of healthcare consumers – but the ‘Socializing Medicine’ issue of Protocol outlines strategies and tools for social media channels that help physicians and hospitals can attract and build relationships with a new breed of patients.
‘Socializing Medicine’ covers topics such as:
- How e-Patients use search and social channels for healthcare research;
- Physician reputation management, fraud and misrepresentation online;
- New tools to monitor and respond to online physician reviews; and
- Social media content strategies to protect patient privacy.
This issue provides useful insights for healthcare providers: those who already have a social presence; those just entering the social realm; and even those physicians who have been reluctant to take the plunge. It’s a social world… See how healthcare providers and organizations can use new media channels to attract and engage patients.
Read the new issue, “Socializing Medicine” in Protocol now.