Making the complex simple

Navigating healthcare is already complicated. The complexity of Frederick’s brand was just another barrier for patients looking for care.

To solve this, we recommended a master brand architecture with the brand name Frederick Health across all specialties and locations. The employees could finally be united under one single name and brand promise. Because simplicity is something patients value in healthcare, and because the community already had a high level of trust in Frederick Health’s services, this brought us to our positioning: “Simpler healthcare you can trust.”

Easier, friendlier, better

The campaign message, simply better, aligns with Frederick Health’s new brand position. Using their existing brand identity, we simplified the look and messaging to reflect the brand promise.

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