Marketing Automation for Hospital Marketers
What you should know about engaging prospects and nurturing leads
Now more than ever before, chief marketing officers of hospitals and health systems are under pressure to prove return on investment. Marketing automation is one way a CMO can deliver results, by engaging consumers, capturing their contact information, serving them relevant content, and nurturing them until they are ready to buy-in to a service. In this webinar, Marketing Automation for Hospital Marketers, we will take you through the fundamentals of marketing automation and provide real-world examples of how your hospital or health system can successfully implement a marketing automation plan.
In this webinar, you will learn:
- The evolution of the personalization of content
- The process of nurturing leads using email automation
- How to turn interested prospects into loyal patients