Social media strategies with Jessica Columbo

How to leverage social media to increase customer service and help with crisis management

Jessica Columbo is a principal at Med|Ed Digital —  a digital firm that specializes in social media training for clients in regulated industries. A “measurement geek, creative writer, and social strategist,” Jessica actively proves how social media is a big player in the field of marketing. Her firm uses social media strategies to help hospitals and health systems build brand awareness and grow online communities. Jessica also trains brands on how to leverage social media to respond to real-time crisis situations.

In this episode of Brains over Brawn, Smith & Jones’ President David Vener meets up with Jessica to discuss how hospitals and health systems can use social media to improve customer relations and help with crisis management. Listen to this podcast to find out how to take advantage of the ever-growing world of social media.