Marketing cancer care: sharing emotionally appealing stories
In a moving interview, Shelly Shinebarger recounts the shock of a cancer diagnosis, the countless questions and the joy …
Back Institute marketing: relieving the pain
Print campaign for neurosurgery practice recognized by Healthcare Care Advertising and Aster Awards.
Women's health marketing: the power of the thank you
What happens at Planned Parenthood? A lot more than you think.
Internal alignment: using owned media to inspire physicians and staff
How do you introduce a new hospital brand to 3,300 employees and thousands of visitors?
Improving hospital reputation: cardiac care outcomes
Before his cardiac surgery, Errol felt like he was missing out on life. Today, Errol’s back to his former energetic self…
Marketing bariatric surgery: driving patient volume
Weight loss stories are powerful personal dramas; tales of desperate situations and life-threatening health conditions.
Maternity: delivering 9 months before the birthing wing
Their new maternity wing still under construction, Vassar Brothers needed a strategy for successful launch.
