Smith & Jones is a strategy-first healthcare marketing agency. That means we’ll never start rattling off tactics and channels until we understand the heart of your organization, your patients, key service lines, and how you deliver care differently than competitors. We unearth this information through direct collaboration with your team, by working alongside you, and by rolling up our sleeves to the research needed to become experts in what you do and how you do it. 

We understand that successful healthcare marketing campaigns require a blend of creativity and industry-specific insights. We can achieve marketing success at the intersection of both by working together. 

We partner with healthcare organizations on:

• Market Research & Focus Groups
• Marketing Strategy
• Growth Strategy
• Service Line Campaigns
• Content Strategy 
• Brand Strategy
• Audience Segmentation & Personas
• UI/UX Strategy
• Sales Enablement. 

Strategy rests at the heart of what we do. Visit Overit, our sister agency, to learn more about how we approach healthcare marketing strategy and read about our specific services

Strategy Sub-Services

Service Line Campaigns

We develop an emotional concept to capture the truth of why someone should choose you over a competitor.

The Process

When patients choose which health system they want to get care from, they already have preconceived notions about which is best. Even if you’re factually the “best” at something, a person won’t believe it unless it aligns with their established beliefs. Our job is to challenge these preconceived notions by identifying a true organizational idea that a prospective patient can emotionally buy into and would make them want to choose you over a competitor.

We do it by clearly understanding the demographics, psychographics, and behaviors of your community and the target audience, the competitive landscape, where your organization fits in today, and how past marketing has contributed to the current situation. Then we craft an emotionally-driven, visually-stunning campaign that ties what matters most to patients to your unique experience.

Brand Strategy

Defining your healthcare brand is crucial to success. 

A holistic approach to brand development.

At Smith & Jones, we take a holistic approach to brand development, engaging in extensive research, interviews with you, your team, and your patients, focus groups, surveys, and competitive analysis to get to the heart of who you are.  Our brand positioning work will help you identify your key audiences, messaging, voice, and positioning, ensuring your marketing efforts align with your overall brand strategy.

Then, we’ll tackle your visual identity, unleashing the power of our creative teams to bring your brand to life in a way that is compelling, engaging, and memorable. 

We also offer brand refresh services to keep your brand relevant and evolving alongside the healthcare industry. Our team of brand experts won’t stop until the essence of your healthcare brand is fully realized. With a solid brand foundation, your healthcare marketing efforts can take off. Let us help you establish and grow your healthcare brand.

Content Marketing

We wrote the book on award-winning, patient-loved healthcare content marketing.

Attract and retain patients

Content marketing is essential for healthcare marketers looking to connect with patients and build brand awareness. Creating and distributing valuable, relevant, and consistent content establishes patient trust and positions you as a thought leader in your market.

We treat content as a collaborative process. Our award-winning content creators partner with your subject matter experts to create the content your audience seeks. From healthcare blogs to video content to webinars and infographics to building out patient-friendly portals on your website, we create and drive audiences to it. 

And we don’t stop. We’re constantly looking for new ways to repurpose, repackage, and recycle content to fuel your marketing efforts to continue to nurture patients.

By providing valuable information that addresses patient needs and concerns, you can establish your organization as a credible source of information, build trust with patients, and increase your organic visibility in search engines.