The Hospital Service Line Marketing Calendar

Piggyback off of the hype that National Health Observances create

Don’t let bigger budgets get in the way of your hospital’s success.

As hospital marketers, we know it’s a challenge to compete with larger healthcare organizations that offer similar services with heftier marketing budgets. Going head-to-head with these mega health systems requires you to be thrifty, organized and strategic. 

Our clients receive a bump in results when they schedule their service line campaigns around National Health Observances — it’s cost effective and helps them get ahead of the competition. That’s why we created the Hospital Service Line Marketing Calendar, to help hospital marketers keep track of National Health Observances, plan when to promote which service lines, which NHOs generate the most keywords, and what those keywords are. National Health Observances create a deep pool of keywords hospital marketers can dive into to market their services and drive up web traffic. Leveraging search is an excellent way to attract users searching in detail. And if you time the campaign correctly, your organization can piggyback off of the hype National Health Observances create.

Get ahead of the competition. Download the tool now to receive the master calendar, the individual months, and graphics.