Video of the Week: Orthopedic Marketing

Ellis Medicine Joint Replacement Surgery

Orthopedic patient Beth Kocher is an active skier and home builder, so when she was told she had to have a total knee replacement, she was reluctant to consent to the surgery. After receiving a second opinion at Ellis Medicine and attending its Joint Class, Beth became confident in the hospital, its expertise and its support system. In this candid web interview from the hospital system’s 2011 orthopedics campaign, Beth describes how although she was resistant to having the surgery done, it was a very pleasant experience from start to finish and she is now able to carry on her active lifestyle.