This cardiac TV commercial marked the first service line campaign to run in 2012 for Ellis Medicine, a hospital system in Upstate New York.  The campaign, titled Heart2Heart Conversations, features Errol Singh, a local quintuple heart bypass patient who shares his health story and experience with the hospital system through a candid interview.

What makes this commercial so special is Errol’s joy and exuberance from receiving a second chance at life due to the cardiac innovation at Ellis. Before his operation, his heart condition made it difficult for him to play outside with his kids or work at his job that he loves, but the medical procedure made him feel young again.  His renewed energy and enjoyment of life proves that messages about heart health and cardiac care don’t always need to be so serious.

This TV spot was shown on major networks, cable, and in video on demand (VOD).  A long-form version was also available on the cardiac section of Ellis Medicine’s website.