“The View” loses advertisers in support of nurses
Advertisers end relationship with “The View” following controversy
The hosts of ABC’s daytime talkshow “The View” are known for their outrageous banter, bold opinions and brazen attitudes. However, hosts Joy Behar and Michelle Collins took it a step too far last week after ridiculing a contestant of the Miss America pageant for wearing nursing scrubs and reciting a monologue about her experience with an alzheimer’s patient during the talent portion of the contest. Behar asked why she was wearing a “doctor’s stethoscope.” And Now, they’re paying for it.
Johnson & Johnson and Eggland’s Best were the first two sponsors to end their relationship with “The View,” aligning their loyalty with the millions of nurses nationwide. The talkshow lost three more advertisers Friday including: Party City, Snuggle and McCormick Spices.
Since the show aired, there’s been a surge of national support on social media for nurses. Additionally, nurses, doctors and other healthcare providers themselves have turned to Twitter and Facebook to post their opinions and publicly shame the hosts of “The View.” Hashtags such as #NursesUnite and #NursesMatter emerged in wake of the controversy.
Collins and Behar have since apologized for their actions. However, there was an outcry over the disingenuous nature of their apology and viewers took to social media again to post their criticism.
When in the public spotlight, whether you are a daytime talk show host or CEO of a community hospital, it is important to remember your audience. With the continuous growth of social media, it is easy for content to spread fast and for people to band together to support or dispute something they feel strongly about. This proves the power of social media, and the compassion people have for nurses nationwide.
Click here or here to learn more.