The hospital marketing landscape has changed and so have we
Healthcare marketing specialists Smith & Jones releases new brand positioning, identity and website
An open letter to our readers:
What an exciting time it is for the healthcare industry. Changes in how consumers choose their care providers has made it more important than ever for hospitals and health systems to be memorable, human, build trust, make an impact, inspire loyalty and get recommended.
Smith & Jones uses strategic, creative storytelling to help align brands, engage patients and measure the impact of its healthcare marketing. We commonly work with clients facing challenges brought on by this ever-changing healthcare landscape, such as brand reputation problems, an increase in competition, referral leakage and patient outmigration.
We’re marking our 30th anniversary as healthcare marketing specialists by launching a new brand identity, logo and website. The new brand signifies the agency’s specialty and focus on working with hospitals and healthcare systems that compete with academic centers.
“The new brand represents the growth, maturity and leadership in healthcare marketing our company has achieved over the years,” CEO Mark Shipley said. “It is time for our brand to better reflect our expertise.”
Articulating our new brand identity was no easy feat. We reached out to our current clients and faithful followers to gain insight into what makes our agency truly different. In a time where chief executive officers and marketing directors are pressured to justify return on investment, Smith & Jones is able to achieve positive outcomes and help its clients reach their business goals. The agency not only delivers inspiring creative, but follows through with remarkable results. It’s really that simple.
With our new branding, came a new website, which builds upon Smith & Jones’ depth of experience and award winning campaigns. The website includes high-level content that healthcare marketers can download and use as guides to support their organizations. It features over a dozen white papers, hundreds of blog posts, featured work and detailed case studies.
“The new brand’s look and feel in many ways references our roots as an agency,” Creative Director Sara Tack said. “We created a singular wordmark, with a clean, clear message and a palette of mostly red, black and grey. The typography is timeless, easy to read and has a modern aesthetic. The new visual and verbal framework easily communicates our story. By putting our agency through the same branding process we do for our clients, we found our core. It’s an incredible process that results in a great outcome.”
Sara Tack and Mark Shipley founded Smith & Jones in 1985. Their first client, The New York State Department of Health, enlisted them to create population health campaigns for teen pregnancy, smoking, heart health and AIDS awareness. Over the years, the agency narrowed its focus and today exclusively works with hospitals, health systems and large physician practices.
Which brings us here; to our brand launch. A combination of strategic thinking and creative storytelling, determination and maturity, hard work and success, this new brand is a testament to everything we’ve achieved over the last 30 years. Here’s to 30 more.
Cheers!