2016 healthcare marketing trends white paper published by Smith & Jones
UPDATE – 2018 Trends playbook available for download
The 2018 Healthcare Marketing Trends Playbook is available! It goes a step further than previous years, including ways to leverage each trend for quick wins and impactful, lasting influence on your organization. It also includes examples from leading marketers who are leveraging trends for maximum impact.
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Troy, NY— Technology and healthcare marketing are evolving. Which is why Smith & Jones published “2016 Healthcare Marketing Trends,” a white paper outlining the top ten trends for the coming year.
Available on our website, this new white paper intends to help healthcare marketers stay ahead of the curve by detailing popular trends such as online appointment scheduling, high-quality, more relevant medical content and mini-healthcare campaigns.
“The year 2015 was all about the evolution of content marketing,” CEO Mark Shipley said. “Content is still dominating the market. However, in 2016 speed and personalized content will drive everything.”
The white paper highlights marketing strategies that reflect consumers need for instant gratification, meaning the need for hospitals to be everywhere at all times. Along with convenience, consumers also want to feel healthcare content is directed toward him or her.
Other trends the white paper discusses include:
- TL;DR (too long, didn’t read)
- Return of investment vs. return on community
- Fringe social networks
- Marketing in micro-moments