Push your inbound content to a bigger audience with promoted pins
Pinterest promoted pins are a great way to get more mileage out of healthcare content
As of January 1st, Pinterest opened up promoted pins to all US advertisers. This is great news for healthcare marketers, as women use Pinterest more frequently than men, and they are still the number one healthcare decision makers for their families.
A natural fit for Pinterest promoted pins is the inbound content your healthcare organization has been creating and posting on other social channels. Many topics are ‘evergreen,’ and the promoted pins allow you to get that content in front of your target audience when they are in a mindset to read articles, look up recipes or try a new workout.
Unlike other social networks, the type of content that works best on Pinterest is not necessarily a ‘deal,’ but helpful information that users will likely repin for future reference. This will ensure they come back to your content, and it will show up in their friends’ feeds, boosting your reach.
Pinterest promoted pins will breathe new life into your organization’s inbound content. Learn more in the article from Social Media Today.