Portneuf Medical Center Hires Smith & Jones for Repositioning

Healthcare Marketing Agency to Begin Branding Process with Medical Center in Idaho

Portneuf Medical Center in Pocatello, ID, hired healthcare marketing agency Smith & Jones to reposition the organization and develop a strategic annual marketing plan.

Portneuf Medical Center is a comprehensive regional referral center that works with other community and regional providers to deliver competent, courteous and compassionate care. It has a range of medical practices offering services from behavioral health, to cancer care, to surgical and primary care.

The medical center is looking to establish internal alignment among physicians and staff, increase their presence in digital marketing channels and effectively and strategically compete with neighboring healthcare systems that have larger marketing budgets.

Smith & Jones specializes in branding for hospitals, healthcare systems and large physician practices. The marketing agency has experience working with local and regional hospital clients, including Ellis Medicine, Columbia Memorial Health and Vassar Brothers Hospital.

“We’re very excited to start the rebranding process with Portneuf Medical Center,” said Mark Shipley, CEO and Strategy Director of Smith & Jones. “We enjoy uncovering core values and developing positioning to help our clients differentiate themselves from competitors. Our 30-year process always leads us down a path unique to the client with equally distinctive outcomes.”