Paging Dr. Stock

Introducing Dr. Stock, the world’s greatest stock photo doctor

Our research* indicates that patients can tell the difference between original photography and stock, that using stock imagery is more likely to reduce trust and harm your reputation than raise your credibility or increase conversions. But don’t just take our word for it, let us introduce you to our resident expert on the matter, Dr. Stock.

If you’d like to learn more about organizing and designing the many elements associated with your hospital’s or healthcare organization’s brand, keep an eye out for our upcoming blog post “The Brand Tool Box: What you will need to create your brand”.

*45 minutes searching articles on the web
**Made you look up “perspicacious” and “elucidate”, didn’t we?