Mindset Reset: How the cost of healthcare is your biggest brand opportunity
Three new ways of thinking for healthcare marketers
Nothing worries Americans more than the cost of healthcare. Concerns over the price of care have been growing steadily since early 2013, and in June of 2017, they became the single most important financial problem facing American families. Until the healthcare system as a whole finds ways to make meaningful cuts to the cost of care, cost issues will have to be addressed primarily by marketers.
But don’t freak out, this is actually a big opportunity.
This ebook outlines three mindshifts marketers must engage with to build preference for their brand even as healthcare gets more expensive every year.
Click here to download Mindset Reset: How the cost of healthcare is your biggest brand opportunity.