The most forgotten, most valuable target audience.

Healthcare marketing professionals spend so much energy and time establishing a brand – creating advertising that is emotional and beautiful and that effectively speaks to the consumer in just the right tone and style. But is the promise delivered when the consumer responds to these advertising messages?

To effectively build a brand, the brand promise and the brand essence must be embraced internally. Who you are and your hospital’s reason for existing must be embodied internally before it can be sold externally. So, are you first marketing to your staff, to your physicians, to different departments within the hospital – from emergency room medical staff to parking lot attendants, from nurses and doctors to cafeteria and custodial personnel. They can all carry the message of who you are as a healthcare provider out to the world in the most credible and genuine way.

Have you invited them to participate?