Company culture part three: Spending time on company culture at your healthcare organization

Learning how to walk the walk

Last week, we dove into what a brand positioning statement is and its importance to unifying employees. Core values and positioning statements are great ways to build a framework for company culture, however, are not enough alone. After establishing these messages, leadership teams have to work at putting these words to practice and ensuring others are, too.

Imagine your marketing team spent hours upon hours of their time crafting the perfect positioning statement just to watch all their hard work fade away. Often, that’s what happens with organizations that invest time and money in marketing campaigns without achieving a degree of internal alignment.

What if your college professor spent all year long creating a syllabus, but never taught you anything from it? At the end of the semester, you would probably argue that they set you up for failure. Don’t set your employees up for failure. Nurture them until these messages are as concrete as the walls of your hospital.

How to take action:

• Use platforms such as owned and social media to distribute and promote brand culture
• Assign a committee to dedicate at least one day a month to assuring the success of your company culture
• Address issues as they pop-up by keeping a rolling list and remedy these problems based on priority and significance

Next week, we will discuss how to give your healthcare employees purpose and validate their role at your hospital or health system. The next installment of this company culture blog post series will give actionable guidance on how to recognize all-star employees and get others to join their team — stay tuned!