Video Of The Week— Hospital Rebranding

Ellis Medicine Brand Launch TV Spot

This video launched Ellis Medicine’s rebranding and new website one year ago. It includes local patients from Ellis’ cardiac, neurology, and maternity campaigns, and invites viewers to “find their stories” on its website.

As a TV spot, it was seen on major networks, cable, and in video on demand (VOD). It was also featured in rich media banner advertising where the video played within the banner ad, and at the end encouraged viewers to click through to watch the patient interviews.

Prior to the launch of the new brand campaign, the majority of visitors to Ellis’ website were viewing job listings. This video drove people to the hospital system’s website to watch the patient videos, resulting in a huge increase in web traffic, an increase in engagement relating to time spent on the site and the number of pages visited, and a decrease in bounce rate.  By the end of the campaign, the video views exceeded the goal twofold. Needless to say, it was a great way to start the year.