Dress up health care communications

What not to wear to your hospital video shoot

In health care communications, a picture is worth a thousand words and can create a lasting impression in the viewer’s mind. Following is a list of do’s and don’ts to ensure you look professional on camera. After all, you want your target audience to respect you, not question your judgement for wearing the tacky tie Great Aunt Susie gave you for your birthday.

Wardrobe tips for hospital videos and advertising:

• DO wear a solid or subtle-patterned shirt/blouse. DON’T wear stripes or obvious patterns–not only do they add pounds, but they can create havoc when combined with screen resolution.
• DO wear clothing that makes you feel good about yourself. DON’T dress for the garage or beach.
• DO wear a suit to convey authority, BUT wear shirtsleeves or a dress/blouse to convey approachability.
• DO wear what you typically wear to work (a lab coat, scrubs). DON’T wear clothing that displays your work (blood, stains).
• DO avail yourself of stylist services, if offered- a little professional makeup and hairstyling go a long way. DON’T distract the viewer with uncontrollable hair or elaborate hairstyle.
• DO look in the mirror (closely!) before you get in front of the camera. Stray eyebrow hairs, nose hairs, dirty eyeglasses are seen and magnified by the camera and DON’T look good!
• DO relax and be yourself–go ahead and steal the scene!