A health marketer’s take on Apple Watch 1.0

How the latest from Apple stacks up to other wearables

Before I get into my review of the Apple Watch, a little background on my technology habits:

  • I’m an early adopter by nature. I purchased my first Apple Macintosh computer in 1984, a Newton when it launched, the first, second, third and fourth iPods when they came out, the brand new iPhone when it launched, an iPad and each of its successors upon introduction, several Apple TVs – you get the idea.
  • While I’m a loyal Apple advocate, I’ve also owned and used a Fitbit, Nike Fuel Band, Jawbone UP, a Withings scale, several sport watches, numerous heart rate monitors and a myriad of applications designed to measure and help me live a happier, healthier life.

When the Apple Watch became available in April, I did something uncharacteristic: I waited. It’s not that I wasn’t interested, I was. But my experiences with the Fitbit, Fuel Band, UP, Withings scale and various sport watches is that, while they did a great job of recording my stats, they did little to change my exercise or dietary behavior long-term. Sure, the first few weeks of wearing the Fitbit I walked 10,000 plus steps. Same with my Garmin Forerunner – I ran regularly for the first few weeks. But then I fell back into my old habits.

Part of this I attribute to my natural laziness (currently I practice Super Slow lifting, which takes 20 minutes a week and builds core muscle strength twice as fast as typical weight training) and ride my bike when I can — but the technology fell short at making healthy easier. Each device, alone, was fairly simple to operate, but when I tried to get the full picture of my overall habits (diet, exercise, sleep, weight, bmi), I found myself spending hours trying to synchronize all of the info into one place. So, being lazy, I simply stopped.

That’s why I waited on the Apple Watch. Until now.

So, does the Apple Watch improve upon my experiences over previous wearables? In a word, no. It’s actually more difficult to use, and virtually impossible to synchronize with all of my other data input devices save my Wahoo Tickr heart rate monitor (which is interesting, because the watch has its own heart rate monitor, albeit an inaccurate one). As a result, in its current incarnation, the Apple Watch will have no impact on my behavior.

It is a 1.0 device, and it is aesthetically well-designed. A new version of the Apple Watch OS is due out soon, with loads of improvements that could make it a worthwhile wearable. But for me to find it truly exceptional, it’s sensors will need to talk with all of the other sensors I use and show me the big picture with all of my health information for it to help me live a healthier life.

– See more at: https://smithandjones.com/journals/beat/health-marketers-take-apple-watch-10/#sthash.OPqatkZ5.dpuf