Inbound marketing for healthcare
Inbound marketing is earning the attention of prospective customers by making yourself easy to find by drawing them to you with content customers value through your blogs, podcasts, video, eBooks, eNewsletters, whitepapers, social media marketing, and other forms of content marketing. Simply put, it means getting found on the Internet.
In contrast, outbound marketing is buying attention through direct mail, radio, TV advertisements and other traditional advertising.
David Meerman Scott, author of several books on marketing, most notably The New Rules of Marketing and PR, recommends that marketers “earn their way in” via publishing helpful information on a blog for example, while outbound marketing encourages you to “buy, beg, or bug their way in” via paid advertisements, issuing press releases, or paying commissioned sales people, respectively.
In recent years, there has been a tremendous focus on the value proposition of an inbound healthcare marketing strategy.
Do you have one?