35 marketing experts share their predictions for content marketing in 2015
Our own Mark Shipley predicts that creativity will play a big role in content marketing in 2015
In 2014, content marketing was all the rage. However, many organizations found that it was hard to stand out from the pack. Some attribute that to not doing content well. Mark Shipley believes that organizations need to take a hard look at what types and formats of content truly works for them.
In 2015, content will be more about carving out your own little space in the Internet, choosing a niche and owning it. Focus on quality over quantity and really put thought and creativity into each piece to differentiate your content from the state of information-overload we now live in. Read the other predictions on Business2Community.