Marketing was working almost too well for Ellis Medicine’s Bariatrics department. Patient volumes grew, awareness was high, and patients were ecstatic with Ellis’ ability to deliver great outcomes and a superior experience. But when you’ve been on top for so long, the only place to go is down, right?

Not if you choose to raise the bar even higher. So that’s what we did, with a provocative multi-channel marketing campaign that combated stigmas around weight loss surgery by debunking misconceptions and turning them on their head.