Under the Influence — Second Edition
Now Available!
Even before COVID hit, hospitals and healthcare systems in America faced increased competition, new healthcare models and changing consumers habits. After COVID, these issues are exacerbated. Organizations must identify their point of difference to create a compelling reason for consumers to choose them over the competition.
Our second healthcare marketing book is now updated for the post-COVID economy. We’ve taken our ideas, experiences and hospital marketing expertise and packaged them into this collection of educational essays. These topics can help hospitals and health systems create stronger brands, smarter strategies, engaging content and uncommon results.
Complete the form to request a hard copy plus get the digital copy right away.
Download the Audio Book on Audible.
ISBN: 978-1-66781-520-6 Copyright © 2021 Smith & Jones. All rights reserved.