Under The Influence
The anthology of healthcare marketing best practices
By Mark D. Shipley
Healthcare marketers have no easy job. Hospitals and healthcare systems nationwide are facing a perfect storm: an increase in competition, consolidation, new healthcare delivery models and consumers changing the way they make decisions. Now, more than ever, it’s essential to find a point of difference if you want consumers to choose you over the competition.
In his second book, Mark Shipley takes the ideas, experiences, and expertise gained over the last 30 years in hospital marketing, and packages them in a collection of insightful essays. The topics were selected to help uncover what makes your healthcare brand different from your competitors, and to help you develop strategies, messaging and content that will engage and inspire your audiences – whether that’s an employer, referring physician, affluent baby boomer, or brand-savvy millennial.
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Published by Black Box Press Troy, NY
Copyright © 2017 Mark D. Shipley All rights reserved