The Hospital Marketing Organizer

The ultimate dashboard for outlining goals and measuring outcomes

Marketers of hospitals and health systems have a lot to juggle, between matching departmental priorities with organizational business goals and keeping the CEO in the loop. So, when it comes to developing a marketing plan, wouldn’t it be incredibly useful to have a document in place that keeps everyone focused on what’s important?

The Hospital Marketing Organizer is a tool that can help you gain more control over your brand messaging, manage long and short-term goals and keep track of KPIs. This one-page document is easy to fill out and can travel with you to all administrative meetings, so you can keep organized and have information readily available when ROI inquiries arise.

With this tool you’ll gain:

  • A big picture outlook of your brand
  • A defined list of marketing goals, strategies, tactics, priorities, accountabilities, and a list of issues to address
  • A guide to measuring both leading and lagging indicators