Smith & Jones publishes 2017 Hospital Marketing Trends white paper
UPDATE – 2018 Trends playbook available for download
The 2018 Healthcare Marketing Trends Playbook is available! It goes a step further than previous years, including ways to leverage each trend for quick wins and impactful, lasting influence on your organization. It also includes examples from leading marketers who are leveraging trends for maximum impact.
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Download today and start preparing for the evolving world of healthcare
Hospitals that target niche audiences and help patients make healthier choices will get ahead of the competition in 2017. We leveraged this insight and more to create our latest white paper, Top Ten 2017 Hospital Marketing Trends.
The 2017 top trends white paper was developed through in-depth research and internal interviews with top hospital marketers. The white paper aims to help organizations stay ahead of the curve by detailing popular trends, such as writing content for voice command search and targeting smaller audience groups to gain quality leads.
“The 2016 trends white paper was all about convenience and relevance. Although consumers’ need for instant gratification is still at an all-time high, new trends such as population health and new technology are reshaping how we market to consumers,” CEO Mark Shipley said. “This white paper addresses these challenges and helps us understand what we need to do to adapt.”
The white paper highlights marketing strategies brought on by changes in consumer behavior, high-deductible health insurance plans, and new technology. Download Top Ten 2017 Hospital Marketing Trends today and learn about the trends that will shape how you plan for the upcoming year, including:
- The patient experience
- Customer relationship management
- Digital advertising 3.0
- 10x video