White Papers

Website Anatomy 101

The latest on how to build a hospital website that drives patient volume

Websites have become an essential customer engagement element in the healthcare marketing picture. As a result, marketers need to keep up with industry trends to reach audiences, attract patients and increase ROI. All of this begins with great website design.

Download “Website Anatomy 101” to learn more about the elements of great website design to increase patient volume and ultimately improve ROI.

This white paper delves into:

  • The importance of user experiences and responsive design
  • Content marketing for organic search results
  • Lead generation, list building and conversions
  • Marketing automation tools to measure analytics and metrics

Click here to download the white paper “Website Anatomy 101”. Or dig deeper into the new realities of the ever-changing marketing world with the healthcare marketing book, “In Search of Good Medicine,” written by our very own, Mark Shipley.