White Papers

Transitioning marketing efforts to the ACO model

5 changes in marketing strategy for accountable care organizations

Implementing an Accountable Care model not only requires changes to a hospital’s business goals and strategy, but it also requires a complete revamp of its marketing plan. Download Transitioning Marketing Efforts to the ACO Model to learn how to adjust marketing efforts for this new business model.

In this white paper, we will cover:

  • The charges of accountable care;
  • Shifts in healthcare messaging; and
  • 5 changes in marketing strategy for ACOs

Click here to download the white paper “Transitioning marketing efforts to the ACO model”. Or dig deeper into the new realities of the ever-changing marketing world with the healthcare marketing book, “In Search of Good Medicine,” written by our very own, Mark Shipley.