How social channels are changing the relationship between patients and physicians

Armed with smartphones, tablets and home computers, today’s patients are revolutionizing the healthcare conversation. Rather than relying solely on advice from their physicians, they are turning to their social networks for a more convenient and robust approach to their care; one that allows them access to caregivers and information through mediums they use every day.

Read more about the “socialization of medicine” in a new white paper from Smith & Jones.

You’ll learn how physicians and hospitals can leverage social media channels, health information websites and online physician reviews to keep up with their patients’ changing needs.

Topics in the white paper include:

• How to attract and engage the new breed of e-Patients;
• Managing physician reputations on the internet;
• Ways to monitor and address negative comments on review sites; and
• Tips for developing a social media content strategy.

Click here to download the white paper “The Socialization of Medicine and Managing Online Channels”. Or dig deeper into the new realities of the ever-changing marketing world with the healthcare marketing book, “In Search of Good Medicine,” written by our very own, Mark Shipley.