The State of Social Media 2015

8 powerful ways to update your hospital’s social media strategy

Social media has made leaps and bounds since its inception back in the early 2000s. Not only have consumers changed how they use each social channel, but so have businesses and organizations. There has been a lot of trial and error, but it seems to finally be hitting its stride as a results-oriented, ROI-driven marketing tool.

In this white paper, we discuss 8 tactics to update your hospital’s social marketing, including:

• Real-time marketing
• Partnering with local bloggers
• Bolstering inbound content with Pinterest

Click here to download the white paper “The State of Social Media 2015”. Or dig deeper into the new realities of the ever-changing marketing world with the healthcare marketing book, “In Search of Good Medicine,” written by our very own, Mark Shipley.