The Mobile Health Revolution

How mobile devices are changing the patient-physician relationship

There’s an app for everything nowadays. Increasingly, people are using them to manage their health, and maybe you have, too. It could be something as simple as a calorie counter or a sophisticated app that manages diabetes. The trend is called mobile health (or mHealth) and it’s changing the way consumers access health information and how physicians treat patients.

Learn how your organization can adopt new Mobile Health technologies to engage patients and lower healthcare costs. Read “The Mobile Health Revolution,” the latest white paper from Smith & Jones, written for hospital executives and practice administrators who need to keep up on marketing best practices.

This white paper will explore three examples of mHealth that hospitals and practices can start using today:

• Gamification programs that reward people for positive behavior;
• Medical apps to provide feedback on medical conditions; and
• Telehealth applications that improve care and reduce costs.

Click here to download the white paper “The Mobile Health Revolution”. Or dig deeper into the new realities of the ever-changing marketing world with the healthcare marketing book, “In Search of Good Medicine,” written by our very own, Mark Shipley.