Digital Storytelling for Hospital Brands — Part I
Engaging consumers with a compelling brand story
In this white paper, we’ll look at how digital storytelling helped reshape the brand perception of Columbia Memorial Health, and how you can apply storytelling tactics to build your brand and improve your marketing outcomes.
Read “Digital Storytelling for Hospital Brands— Part I,” and learn how to:
- Humanize your hospital with an emotional brand promise
- Form all the components of a compelling, honest narrative
- Make consumers believe in your brand and inspire audiences to take action