An In-depth Look At The Sandwich Generation

Adults 40-59 may be the most powerful healthcare consumer group

The sandwich generation is defined as adults who are caring for a parent over the age of 65 and either raising a child or supporting a child over the age of 18. This is an important group for healthcare marketers to reach as they are often the chief healthcare decision makers for their parents, their children, and themselves.

Download “An In-Depth Look at the Sandwich Generation” to learn about the profile of adults in this sandwich generation and the best ways to reach this busy, family oriented group.

This white paper will cover:

  • The demographics of the sandwich generation
  • An overview of their financial and emotional responsibilities
  • Digital strategies to reach this consumer group

Click here to download the white paper “An In-Depth Look at the Sandwich Generation”. Or dig deeper into the new realities of the ever-changing marketing world with the healthcare marketing book, “In Search of Good Medicine,” written by our very own, Mark Shipley.