White Papers

Budget Planning for Hospital Marketing

How to create a detailed, strategy-driven healthcare marketing budget

Without fail, the third quarter of every year greets healthcare marketers with the task of budget planning. Read our new white paper, “Budget Planning for Hospital Marketing,” for tips on how to streamline your process and create a detailed, strategy-driven marketing budget.

This white paper details how to:

  • Review goals and analytics to develop strategy for the following year;
  • Prioritize campaigns into tiers and assign individual budgets;
  • Create a campaign calendar with production and media dates; and
  • Maintain budget changes with a paper trail. 

Click here to download the white paper “Budget Planning for Hospital Marketing”.