White Papers

Brand Integration in Healthcare Marketing

Tools and tips to build strong consistent brands

For hospitals and health systems, delivering a clear brand promise and patient experience starts with brand integration; your marketing communications work together – visually and verbally – to support your brand promise and business goals. In this white paper, we’ll present tools and processes to help you achieve integration and keep your brand strong for many years.

Read “Brand Integration in Healthcare Marketing” for tips on how to: 

  • Build instant brand recognition
  • Drive opinions and expectations of your brand
  • Focus the conversation with your patient
  • Maximize the effectiveness of your marketing 

Click here to download the white paper “Brand Integration in Healthcare Marketing”. Or dig deeper into the new realities of the ever-changing marketing world with the healthcare marketing book, “In Search of Good Medicine,” by Mark Shipley.