2016 Healthcare Marketing Trends
Speed and personalization of content are popular themes in 2016
In 2016, hospitals will essentially need to be everywhere, whenever a consumer is searching for them, in such a way that it feels like that piece of content was written exclusively for him or her. Moving forward, convenience and relevance will be driving forces in healthcare marketing success.
Read “2016 Healthcare Marketing Trends” to learn about the top 10 trends that will shape your budget planning for the coming year, including:
- On-demand everything
- Marketing in micro-moments
- Raising the bar on content quality
Click here to download the white paper “2016 Healthcare Marketing Trends”. Or dig deeper into the new realities of the ever-changing marketing world with the healthcare marketing book, “In Search of Good Medicine,” written by our very own, Mark Shipley.
Updated for 2018
The 2018 Healthcare Marketing Trends Playbook is available! It goes a step further than previous years, including ways to leverage each trend for quick wins and impactful, lasting influence on your organization. It also includes examples from leading marketers who are leveraging trends for maximum impact.