Mapping the Patient Journey

The hospital marketer’s guide to the consumer buying process

Ever wonder what it takes to convert an apathetic consumer into a loyal patient? As you might have guessed, there are several stages of transforming a person into an advocate of your brand. Based on Prochaska and DiClemente’s model for the Stages of Change, we created a brand new tool to help you and your marketing team better understand the patient journey and how they make behavioral changes.

Become an informed marketer. Take the patient journey.

The patient journey tool also provides:

• Proven marketing tactics and tips related to buying decision
• A cheat sheet for inspiring change and converting prospects
• A better understanding of healthcare consumers and target audiences